LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- There's a Clear Winner in Beverages: Bottled Water Tops SodaBottled water takes the crown from carbonated soft drinks after posting more volume consumption in 2016, according to industry tracker.
- See How Brands and Agencies Are Celebrating International Women's DayNike, Benetton and UBS are among advertisers highlighting female empowerment.
- TV Upfront and Digital NewFront 2017 Calendar...Scripps Networks Alice Tully Hall Lincoln Center March 22, 4 p.m.
CrownMedia Rainbow Room March 29, 6 p.m. Azteca America TBD April...
- Unilever Merger or P&G Breakup? Both Proposals Point to Cost Savings"Growth challenges require a lot more than celebrity board members and more aggressive cost savings," said a Deutsche Bank analyst.
- What Online Retailers Can Learn From Amazon...And last but not least, here's the final jewel IN the
crown: Amazon has become the most relevant brand to millennials in America. How...