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- How Al Ries Positioned the Positioning ConceptAMA Hall of Famer Al Ries recounts the development and lasting impact of "positioning," once dubbed "the rock."
- Aaron Rodgers Gives a Pep Talk With a Twist in State Farm Spot...over the past week. See the methodology here . Among the new releases,
Mercedes-Benz promotes its customizable C-Class; lender SoFi shows how one man...
- Kaboom, Directors Bureau, Nonfiction and Method Add New HiresAll the production moves from around the industry
- NFL Ad Rates Soar as Marketers Clamor for Time in TV's Last Great Reach Vehicle...Kia splurged on three :30s in support of its 2017 Sorento, while
Mercedes-Benz, Jeep, Chevrolet, Toyota, Volkswagen and BMW also invested in their own...
- Agassi Envy? Mercedes Puts New Face on Federer As the U.S. Open tennis tournament nears,
Mercedes-Benz is teaming with one of the game's all-time greats in a humorous ad...