- Super Bowl Advertising: Sorting the Winners From the LosersWhen it come to the Super Bowl, the smartest brands know the real advertising game is won online, specifically on YouTube--not on TV.
- Under Armour Debuts 'Social Network for Activity'...new health-tracking software, pairs with a bevy of wearable devices. Its
dashboardallows the fitness obsessed to interact with others by sharing results and...
- How to Measure Digital Content More EffectivelyHere are three ways marketers can develop better metrics for their content marketing efforts, Steve Sach writes.
- Who Owns the Dashboard? Apple, Google or the Automakers?As consumers clamor for apps, companies have shared agenda but competing motives for in-car interfaces.
- Mindshare Teams With Google to Mine Search Trends for Ad Buys...then turn the knobs on the search-trend data in a reporting
dashboardto see how the searches trended over the past year or week...