- Gen Z Influencers to Brands: Let Us Be Ourselves -- and Forget Tumblr"Brands that get it are going to crush it. Brands that are stuck on analytics are going to keep tweeting over and over again."
- Facebook Tells Marketers That Clicks Don't Matter, Sales DoFacebook will tell more advertisers how their ads drive sales in order to drive advertisers away from awarding all the credit to Google.
- Lyft's First Big Ad Campaign: We're Not Just a Transportation Service, We Create Community...in favor of a sleeker, smaller magenta mustache that fits on the
dashboardand can be illuminated for easy location. Now it is launching its...
- Super Bowl Advertising: Sorting the Winners From the LosersWhen it come to the Super Bowl, the smartest brands know the real advertising game is won online, specifically on YouTube--not on TV.
- Under Armour Debuts 'Social Network for Activity'...new health-tracking software, pairs with a bevy of wearable devices. Its
dashboardallows the fitness obsessed to interact with others by sharing results and...