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- How Sensor-Enabled Ads Will Change Mobile AdvertisingAs mobile ad spending tops $100 billion, marketers need to move away from ads designed for desktop to offer a uniquely mobile experience.
- SAP's Maggie Chan Jones Discusses Event Strategy and New Campaign...ll have over 5,000 meetings taking place. I have a "CMO
dashboard," and I can track our pipeline, how many deals actually get closed...
- BuzzFeed Maps Social Sharing's Ripple Effect With New Analytics Tool...that appears to be more developed. The company has created a video
dashboardfor brands that will compile all the data from the video campaigns...
- Apple Opens Up iTunes Radio Inventory to Automated Buying Through iAdApple looks to corner more mobile ad dollars.
- Five Takeaways for Marketers From Mobile World CongressWhy the most exciting gadget in Barcelona may have been a toothbrush.