At Datalogix, our focus is on the purchase--the most powerful signal moving your business. We fuse $2 trillion of consumer purchase data with the most advanced predictive and measurement analytics to help brands find buyers and measure media exposure back to sales results. With our expertise in the automotive, CPG and retail industries, where offline sales matter most, Datalogix offers insights, targeting and measurement solutions to help marketers focus on what matters: growing sales.
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- Six Key Metrics for Measuring the Effectiveness of Video Content...some of the hurdles, I'll use a popular measurement firm like
Datalogixas an example. Datalogix, which was recently acquired by Oracle, is a...
- Facebook Gives WPP New Ways to Sail Its Data Sea...system will work similarly to the one Facebook has in place with
Datalogix, which links Facebook ad exposure to in-store sales, but, said Mr...
- Twitter Follows Facebook, Adds Purchase-Based Targeting...on Twitter. Twitter unveiled an extension of its relationships with Acxiom and
Datalogixit's calling Partner Audiences. The system will let brands target ads...
- Why Programmatic Advertising Is Failing B-to-B Marketers...perspective. In the past year, Oracle acquired two data companies, BlueKai and
Datalogix; Rubicon acquired iSocket and Shiny Ads ; and LinkedIn acquired Bizo. While all...
- Data Frenemies Emerge as Demand to Move Offline Data to the Web Grows...newly-acquired firms in the space -- Acxiom-owned LiveRamp and Oracle's
Datalogix-- are hiring, and Acxiom recently signed a lease on a larger office...
OCT14Google Wants to Bring Brand Advertising to Mobile
NOV25Get Help Organizing Your Mobile Data And Start Tracking What Works
NOV18Whether It's Called Omnichannel, Multichannel or Cross Channel Marketing, It's a Challenge
MAY18Why CRM and Marketing Automation Are Better Together
MAY1Data Can Alter TV Targeting
JLY1Five Tips for Implementing Marketing Automation
MAY27Even Small Businesses Are Ready for Marketing Automation