At Datalogix, our focus is on the purchase--the most powerful signal moving your business. We fuse $2 trillion of consumer purchase data with the most advanced predictive and measurement analytics to help brands find buyers and measure media exposure back to sales results. With our expertise in the automotive, CPG and retail industries, where offline sales matter most, Datalogix offers insights, targeting and measurement solutions to help marketers focus on what matters: growing sales.
- Do 2-Second Videos Work on Facebook?Advertising leaders aren't sure what fleeting video views achieve, but a study from Oracle and Facebook finds even 2 seconds has an effect.
- Steven Wolfe Pereira Joins Quantcast and Its AI Drive...to users each time they are served. Prior to Neustar, Wolfe Pereira held positions at
Datalogix, which was later acquired by Oracle, and Starcom MediaVest.
- Facebook Links Actual Store Visits to Marketers' Ads and SalesFacebook is expanding its location measurement tools as it competes with Google on linking all parts of the sales cycle.
- Pinterest Partners With Oracle to Measure Offline Sales...quarter of 2014 to the third quarter of 2015. Oracle leveraged its
DataLogixtechnology to see how each campaign performed with households who saw it...
- Carrefour France Deploys its Shopper Loyalty Data to Target Cuba Libre Ads Online...clients in the channel they prefer." Data onboarding companies including LiveRamp and
Datalogixmatch offline databases to online data, often making the connection by using...