In 2009, DataXu was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers.
Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top brands and agencies partner with us to deliver real results and prove how marketing impacts the business.
DataXu today remains an open next-generation marketing analytics platform that enables marketers to better understand and engage consumers in a programmatic world, no matter what device they’re using. With 16 offices in eleven countries, DataXu services more than 700 brands across the globe.