David Horowitz Music Associates

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adage.com news

  • Jingle biz rocked by licensed pop in ads...pre-strike levels," said Jan Horowitz, VP-business manager for David Horowitz Music Associates. Ms. Horowitz said cool songs provide instant recognition but don't...
  • Death of the Advertising JingleNEW YORK (AdAge.com) -- As recently as four years ago, advertising could provide a cushy living for musicians who had talent but never made the big time. Now, the accelerating trend of licensing songs for commercials has the people who compose and produce jingles singing the blues.