David&Goliath is committed to helping brands overcome their Goliaths and achieve greatness. We do this by being more observant, innovative, nimble, and brave. Being more observant helps us identify consumer behaviors and motivations in ways that are often overlooked by others. That makes our strategies and our creative ideas more compelling and innovative. In this rapidly changing marketplace, being more nimble means having 360-degree in-house resources that allow us to create, adapt, and move at a pace that other agencies can’t match. And, finally, being brave means questioning the conventions that most brands abide by. Brave enough to create truly innovative ideas that challenge the status quo rather than just following the lead of others. Brave enough to take on a brand’s biggest and most formidable competitors and win. Brave enough to be true to who you are and embrace your core truth as an agency and a brand. Because we believe that brands and people make their own fortune. And history has proven over and over again that fortune isn’t random or elusive. Fortune favors the brave.