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- IBM partnership with MediaMath could be prelude to a purchase IBM is poised to accelerate the race for advanced-marketing budgets, testing an ad-buying platform with an eye to a possible acquisition.
- Realtor.com picks Crossmedia as digital media AOR...on audience identification. Realtor.com still works with creative agency Pereira & O'
Dell, which created its new TV and digital campaign called "The Home of...
- Watch the newest ads on TV from Dell, H&M, Kohl's and more...few highlights: "Westworld" star Jeffrey Wright pops up in two commercials for
DellTechnologies that call attention to DT-group-companies' leadership role in "digital...
- Moreira and Scholler Join We Are Unlimited, Barkley Promotes Esfeld...2K accounts as well as new business. He joins from Pereira & O'
Dell, where he was the account director on the global Coca-Cola Christmas...
- 20% Off Is Better Than 3.14%, but Some Brands Are Still Totally Misusing Pi DayFor a "holiday" all about the number 3.14 (approximately), Kohl's offers a 20% discount, one of many tenuous Pi Day pitches.