- Native and Programmatic Advertising Can Live Together Well-executed native advertising lets brands directly interact with consumers, efforts the industry should scale to programmatic heights.
- The Next Frontier in Digital Media Will Be Connected ProductsConnected products will become media channels for brands, using data to offer consumers real-time interaction, Niall Murphy writes.
- Brands: What to Expect from Your Agency When a Key Staffer Leaves Agencies need to take actions before and after a key staffer leaves to smooth the transition with clienst, Kris Rohman writes.
- Interpublic Reports Top- and Bottom-Line Growth in Key Third Quarter...shares and options. At the time, Elliott said it was seeking "constructive
dialogue" with Interpublic's board on "steps to maximize shareholder value." Interpublic in...
- Agencies: It's Time to Drive a Mobile-First Strategy for Brands...and innovation needs to stop. The first step is to change the
dialogueMobile is not just a channel. It is not a silo. The...