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- Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?Through an initiative called YouTube Labs, Google linked L'Oreal brands with YouTube creators to create a series of videos for each brand.
- Comcast Leads $6.8 Million Investment Round in VR Studio...can own. Mr. Raphael said the studio is working on 30
different projects, and must hire senior executives to help shoulder the administrative and operational...
- Creativity 50 2015: Ava DuVernay...true to my creative intentions when there are a lot of
different projectsand things floating around. AA: What's been your guiding light through...
- A-B InBev Shifts Budget Toward Working Dollars With Dedicated ShopA dedicated group dubbed 3PM pulls in staffers from PMK-BNC and Weber Shandwick to work on projects for Stella Artois and A-B InBev brands, among others.
- Peet's Coffee Hires Cutwater as Agency of Record and Plans a Broader Marketing Push...s has used three agencies in the last year for three
different projects. EVB worked on the Meet Peet's effort as the chain expanded...