LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Life Cereal Gets First TV Ad in Decade...Bernbach, in which two brothers
discoverthat their younger brother likes...Ms. Spaulding declined to share financialdetails but said spending on...
- When Machines Get Smarter, So Do CMOs...Watson to quality assure its advice to private banking customers. Mitsubishi UFJ
FinancialGroup in Japan offers virtual customer assistants, fluent in 19 languages, to...
- Pokemon Go: A Crazy, Over-the-Top Tech Fad That Might Actually Help Your BusinessWhat's your Pokemon Go strategy? If you haven't thought about it, you're already too late.
- How Nation's Top 200 Marketers Are Honing Digital Strategies Digital's share of spending is growing for 200 Leading National Advertisers, but traditional media still perform best for some marketers.
- 200 Leading National Advertisers, 2016 edition200 Leading National Advertisers, 2016 edition, ranked by total U.S. advertising spending in 2015.