adage.com news
- How Coca-Cola's 'American Idol' Deal Transformed TV Advertising...was Coke's ability to get in on the ground floor and
discover a hit in a genre that up until that point hadn't... - BtoB 100: NATION'S 100 LARGEST B-TO-B ADVERTISERS IN 2013Estimated U.S. business-to-business measured-media ad spending including TV (broadcast and cable), internet (display ads only), magazines (business and consumer), newspapers, outdoor and radio. Estimates based on Ad Age DataCenter analysis of measured-media spending data from WPP's Kantar Media. Dollars in millions.
- History Channel Looks to Reach a New Audience -- Kids...smartphones that make it easy to reach these demos without making huge
financial commitment." The games target 7-to-11-year-old boys and girls... - Largest brands, 2014 edition...453.3 479.8 -5.5 26 31 Capital One Capital One
Financial Corp. 435.3 372.1 17.0 27 20 JCPenney J.C... - 100 Leading National Advertisers, 2014 edition100 Leading National Advertisers, 2014 edition, ranked by total U.S. advertising spending in 2013.
