LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Pokemon Go: A Crazy, Over-the-Top Tech Fad That Might Actually Help Your BusinessWhat's your Pokemon Go strategy? If you haven't thought about it, you're already too late.
- How Nation's Top 200 Marketers Are Honing Digital Strategies Digital's share of spending is growing for 200 Leading National Advertisers, but traditional media still perform best for some marketers.
- 200 Leading National Advertisers, 2016 edition200 Leading National Advertisers, 2016 edition, ranked by total U.S. advertising spending in 2015.
- Biggest Brands, 2016 edition...s Lowes Cos. 296.3 318.8 -7.0 39 35 Capital One Capital One
FinancialCorp. 292.0 309.3 -5.6 40 39
- How Analytics Enables Marketing Leadership...most brands'
financialperformance. So the first trick is to find that 20% that matters, and work with that data to discoverwhat's going...