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- Harry Potter, the $15 Billion ManYORK, Pa. (AdAge.com) -- Publishers, movie studios, video-rental retailers, toy companies and snack-food marketers are in Hogwarts heaven. With the last book, "Harry Potter and the Deathly Hallows," unveiled this week on the heels of the release of the fifth film in the series, "Harry Potter and the Order of the Phoenix," we wondered: Just how much is brand Harry worth?
- ABC NAMES CHIEF MARKETING OFFICER...Television Network and entertainment cable networks such as Disney Channel, Toon
Disney, ABC Familyand SOAPnet. The ABC Television Network overseas the network's various...