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- Can Big Digital Players Meet P&G's Measurement Deadline? It's Far From CertainHaving third parties measure social-media audiences sounds simple. But it's not, which could make meeting P&G's year-end deadline tough.
- Why Data Targeting Was a Natural Fit for Cotton Marketers...sites. Bazaarvoice serves ads in inventory it purchases from ad exchanges including
DoubleClickand Facebook. Following the three-month effort, the partners said the ads...
- YouTube Promises New Auditing Measures Will Prove Ad Quality...prevalent ad format on mobile and desktop devices and across Google's
DoubleClickad platform, which delivers ads to publishers that use it for their...
- Inbound Phone Calls Rise Again as Sales Channel, Challenging Marketers That Track ROI Elsewhere The ubiquity of smartphones is invigorating a sales channel that some marketers had begun to neglect: a ringing phone.
- Buying Via Programmatic Direct Gains Fans...The number of programmatic direct deals by retail advertisers executed on its
DoubleClickAd Exchange grew 2.8 times from the fourth quarter of 2014...