DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers.
- Integral Ad Science Partners with Google, Others for Open Source ViewabilityCompanies including Integral Ad Science, Bitly and mParticle are hoping to fill transparency and measurement gaps.
- Amazon Swings Into Header Bidding With Cloud-Based Service for Publishers...right now is they signed away their fate to Google and the
DoubleClickFor Publishers-Adx empire. Header bidding is the most recent event that...
- How This Lawn-Tool Maker Found Greener Shopper-Data Grass...ad targeting for clients through inventory it purchases from ad exchanges including
DoubleClickand Facebook. When people searched for or visited product pages associated with...
- Major Ad-Technology Company Bars Breitbart News for Hate SpeechAppNexus scrutinized Breitbart after Donald Trump tapped Steve Bannon, former executive chairman of Breitbart, to be his chief strategist.
- Facebook Shutters Atlas Ad Serving as Ad Tech Landscape Changes...was looking to build ad infrastructure that one day could challenge Google
DoubleClick. But it proved to be a tough challenge to get marketers to...