LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Vingiano Rejoins Barton F. Graf, Silburn Moves to BBH and More...on Chandon, 7UP, Jack Daniel's Tennessee Fire, Mott's,
Snapple, and Dr Pepper. Josh Yeston joins as associate creative director, after a spell at...
- Coke Gets Top Billing in Keurig Ads for New 'Kold' Machines...Keurig has a separate deal to sell brands for Kold from
Dr Pepper SnappleGroup . The machines will roll out slowly in what Keurig executives...
- Why Mello Yello Is Dressing Its Normally Bright Cans in Camouflage...8%, putting it at a 4.8% share. Sun Drop, by
Dr Pepper SnappleGroup , controls 2.4% share. Just a couple years ago, Mello...
- Biggest Brands, 2015 edition200 biggest brands from Ad Age's 200 Leading National Advertisers report, 2015 edition. Ranking based on U.S. measured-media ad spending.
- 200 Leading National Advertisers, 2015 edition200 Leading National Advertisers, 2015 edition, ranked by total U.S. advertising spending in 2014.