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- Your Customers Are Cheating On You: Marketing Orthodoxy Under Fire Byron Sharp's unorthodox marketing theories are catching on with major advertisers and causing media to rethink their pitches.
- Lowdown: Nestle Is Latest to Pause Google SpendingThe Lowdown has the latest on YouTube's objectionable content problem and how Dove is tackling "hair bias."
- Study: Consumers Get More Fickle Despite Billions Spent on Loyalty...store sales growth thanks largely to a loyalty program run first by
DunnhumbyUSA and more recently by Kroger's wholly owned subsidiary 84.51...
- GroupM Creates Global Consumer Survey Tool Connecting to WPP DataPanel includes sample of over five million consumers in 30 markets.
- Brands Celebrate Cross-Device Choice Beyond Walled GardensSponsor Post: Probabilistic catches up to deterministic with up to 97.3% accuracy.