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- GroupM Creates Global Consumer Survey Tool Connecting to WPP DataPanel includes sample of over five million consumers in 30 markets.
- Brands Celebrate Cross-Device Choice Beyond Walled GardensSponsor Post: Probabilistic catches up to deterministic with up to 97.3% accuracy.
- M&A Activity Jumps 14% in First Quarter...said, "Other deals to keep an eye out for this year include
Dunnhumby, the data business that Tesco is looking to divest. [WPP CEO] Martin...
- Tesco Splits With Kroger on Dunnhumby to Form New Marketing Shop...S. and its suppliers. And if you thought that old name of
Dunnhumbyâ " a mashup of names of the firm's founders â " was...
- Shifting Gears to Get in Front of Multidevice Auto ShoppersIt's important for automakers to get as much mileage as possible out of their digital marketing investments.