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- Lowdown: Nestle Is Latest to Pause Google SpendingThe Lowdown has the latest on YouTube's objectionable content problem and how Dove is tackling "hair bias."
- Study: Consumers Get More Fickle Despite Billions Spent on Loyalty...store sales growth thanks largely to a loyalty program run first by
DunnhumbyUSA and more recently by Kroger's wholly owned subsidiary 84.51...
- GroupM Creates Global Consumer Survey Tool Connecting to WPP DataPanel includes sample of over five million consumers in 30 markets.
- Brands Celebrate Cross-Device Choice Beyond Walled GardensSponsor Post: Probabilistic catches up to deterministic with up to 97.3% accuracy.
- M&A Activity Jumps 14% in First Quarter...said, "Other deals to keep an eye out for this year include
Dunnhumby, the data business that Tesco is looking to divest. [WPP CEO] Martin...