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adage.com news

  • Euro RSCG Gives New Responsibilities to Four Execs...talent and human resources for the past seven years. Media-solutions company Ecast has hired Dan Ackerman as VP-advertising sales. Most recently, Mr. Ackerman...
  • Digital Intervention at Point of Purchase: A Look at Two SystemsNEW YORK (AdAge.com) -- In a continuation of our report from the National Retail Federation convention in Manhattan, we look at two specific vendors whose screen systems facilitate digital intervention at point of purchase. Both marketing-communications companies offer interactive jukebox and music merchandising services, as well as product demonstration and comparison systems. And both systems pump ad-supported entertainment content to consumers in retail venues.
  • Heather Brunner Joins Bazaarvoice as VP; Michael Lorelli named CEO of Water-Jel...Coast advertising sales. She was previously VP-West Coast advertising sales at ECast. eXteres, an organic search marketing company for the automobile industry, named Ron...
  • Wendy's Putting Digital Ads in Bars...of a Wendy's. The Starcom unit partnered with San Francisco-based Ecast, a broadband "touch-screen media network" that provides digital music to bars...
  • People on the Move...where he was VP-national advertising sales. Broadband touch-screen media network Ecast has promoted David Schmidt to VP-product from senior director-advertising and...