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adage.com news

  • ARF Panel Finds Promise for Neuromarketing, but Also Plenty of Problems...two of the biggest players in the field -- Nielsen-backed NeuroFocus and EmSense -- aren't participating in the effort, helping spawn some new controversy around...
  • Effective IPad Ads Are Clean, Simple and Provoke Emotion, Study Shows...Interpublic Groups of Cos.' Universal McCann and biometrics and neuroscience marketing company EmSense. Mike Haggerty, senior VP and director-marketing accountability research at UM, and...
  • EmSense hires VP-salesSan Franciscoâ "EmSense Corp., which provides media engagement measurement services, announced that Timothy Carlisle has been named VP-sales. Carlisle was previously VP business development...
  • People on the Move...senior VP-thought leadership and marketing. Former Grey Worldwide Exec VP-Managing Partner Elissa Moses joined San Francisco-based EmSense Corp. as chief analytics officer.