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- This Holiday Season, Make Your Marketing Merry and Personalized Four strategies for reaching gift-seeking shoppers that go beyond deep discounts.
- Makeover Ahead for Ulta Beauty With New Agencies Beauty retailer Ulta has chosen McCann for creative and MullenLowe's Mediahub for media; new work will debut in 2018
- Chevrolet Scores with a Twitter Talk Show Tied to Soccer Sponsorship...launched in May 2017 and appeared exclusively on Twitter. To help fans
engagewith the series, each episode was repurposed as a participatory multimedia event...
- Bottoms Up: A New Brand of Mixers Comes From an Unlikely Team "The first thing that came to mind was ... how could our founder, our testimonial, be an alcoholic?"
- The Cost of Avoiding Right-Leaning Consumers Online...content they consume -- should be any brand's focus in digital advertising.
Engagecustomers where they consume content, with offers that entice them. If ads...