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- Microsoft Windows 10 Shines a Light on the Future of AdvertisingWith the launch of Windows 10, Microsoft shines a light on the future of advertising -- where the device won't matter, Tom Goodwin writes.
- Marketing to 'Z': This Mobile Generation Really Gets AroundGen Z is about to make "a big sensation" So marketers, get ready: The rules of engagement are going to be very different.
- SAP Launches Digital Magazine to Reach C-Level Execs...stimulate conversations with customers and prospects that can be used to further
engagethem, whether in sales calls or at live events, he added. "For...
- Macy's Sings Its Way Into Consumers' Minds During Back-to-School...company, who added that Macy's will keep looking for ways to
engagestudents on campus. The effort was initially designed to help the retailer...
- Meet Flex: Former HP CMO Michael Mendenhall Rebrands a New CompanyThe $26 billion supply-chain solutions company Flextronics is repositioning as Flex.