LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- How to Be a Great Brand Leader: Do Absolutely Nothing...greatness as a brand leader has to come from the experts we
engage, so they will be inspired to reach for their own greatness and...
- Forget Popularity: These Super Bowl Ads Achieved Marketers' Business Objectives...made it abundantly clear what was for sale, and still managed to
engageand reward the viewer. The car-finder feature was front and center...
- Yelp Will Spend $50 Million on National Ad Campaign in 2016...by focusing its efforts on mobile, where the bulk of its users
engagewith the brand. Consumer adoption of the Yelp app remained strong, with...
- The Strategy Behind Coke's Marvel Super Bowl AdThe spot starring Hulk and Ant-Man contains hidden clues.
- The Hidden Science Behind Great Super Bowl Ads What makes a great ad? Michele Fabrizi looks at some of the top 50 Super Bowl ads through the lens of behavioral science.