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- Down with viewability: MRC chief says it's time to move past 'marketplace fixation'...increasingly stopped paying for it. A study released in March by
Extreme Reachfound 73 percent of premium publisher video ads and 58 percent of...
- SAG-AFTRA Pressures Non-Union Agencies, Starting with Droga5Ahead of the industry's contract renegotiation in February, SAG-AFTRA is putting pressure on non-union agencies, hoping they'll join.
- Disquiet on the Set as Shops Try to Ignore Elephant in the Room: SAG ContractsSkyrocketing need for digital video is crashing up against ad industry's contract with SAG-AFTRA, with big implications for marketers.
- Stat of the Day: HD Ads Double...doubled from 10% to 20%, according to a new study from
Extreme Reach. Of course, that means that 80% of ads are still delivered in...