Founded in 2011, Flixel is a Toronto-based startup that offers a suite of tools to photographers, videographers, and marketers to create “Living Photos” or “cinemagraphs” - a still image with moving elements. The company’s patent-pending technology allows users to create Cinemagraphs within seconds on a Mac, iPhone and iPad. Flixel’s vision is to become the premier platform for discovering, creating and sharing Cinemagraphs. Specializing in producing tools for visual storytelling, Flixel offers both Cinemagraph Pro for Mac and iOS, along with Persecond for Mac, a fun and easy-to-use timelapse app. The company has worked with brands including A&E, Facebook, Instagram, Panasonic, and counts Tyra Banks among its investors.