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- VR's Creative EscapeUser-generated VR content is taking off, and brands need to pay attention, writes Rori DuBoff.
- Startups Put Mobile Carrier Data Into Advertiser HandsEven though the data is stripped of personal identifiers, it can build rich profiles for ad targeting and measurement.
- Toy Brands Break Gender Barriers at This Year's Toy FairBrands like Hasbro and Mattel pushed dolls for boys, coding for girls as toymakers evolve to incorporate more gender-fluid play.
- Three Costly Mobile Advertising Habits to Shake in 2017...short video disruptive. That's why mobile advertising needs to be more
fluidwhere ad formats are concerned. Instead of constructing a campaign around a...
- To Start a New Company, You Need Two StrategiesYou need a strategy to take off, and another to fly, writes Al Ries.