FOX Business Network is a 24-hour financial news channel delivering real-time information across all platforms that affect Main Street and Wall Street. Headquartered in New York, the business capital of the world, FBN debuted in October 2007 under the leadership of FOX News Chairman-CEO Roger Ailes and is now available in more than 80 million homes in major markets across the U.S.
FBN is comprised of some of television’s biggest brand names, including Neil Cavuto, Maria Bartiromo, Lou Dobbs, Stuart Varney, Charlie Gasparino, Liz Claman, Charles Payne, Deirdre Bolton and now Trish Regan. The network’s programs continue to feature prominent and exclusive guests across multiple business categories and beat its competition in reaching the affluent decision-making audience.
Fox Business Network programs run “theme days” and “theme weeks” that offer sponsorship opportunities for advertisers, featuring tagged promos, on-screen branded graphics, hourly billboards and digital extensions. Recent examples include Real Estate, Charitable Giving, Boomer Retirement, Mortgages and Travel.
• FBN is in more than 80 million homes, a 177% increase since launch. • FBN delivers affluent viewers: No. 1 affluent business network and the second-highest median income in 2014 basic cable. • In first quarter 2015, FBN had seven of the Top 10 business programs with the highest median household Income. • FBN is the destination to reach business decision-makers��"more likely than CNBC to deliver C-suite executives.
• FBN’s new program “Strange Inheritance” became its No. 1 program with total viewers and adults 25 to 54. “Strange Inheritance” is a new docu-series, telling the stories of how families decide what to do with newly inherited possessions��"from multimillion-dollar treasures to bizarre collections and one-of-a-kind artifacts. • FBN delivered its third-highest quarter ever in business day with total viewers. • FBN is up double digits versus fourth quarter 2014 with total viewers and adults 25 to 54. • FBN launched new programs in 2014, including “Opening Bell,” with Maria Bartiromo; “Risk & Reward,” with Deirdre Bolton; and “Making Money,” with Charles Payne. • Six of FBN’s programs experienced double- or triple-digit growth versus first quarter 2014 with adults 25 to 54: “Imus in the Morning,” “Opening Bell,” “Risk & Reward,” “MONEY with Melissa Francis,” “Strange Inheritance” and “Stossel.” • 10 of FBN’s programs are up versus first quarter 2014 with total viewers: “Varney & Co.,” “Risk & Reward,” “MONEY With Melissa Francis,” “After the Bell,” “The Willis Report,” “Making Money,” “Lou Dobbs Tonight,” “Cavuto,” “Strange Inheritance” and “Stossel.”
Sources: The Nielsen Co. 2014 Ipsos Affluent Survey.
- Fox News Ad Sales Chief Paul Rittenberg to Depart...Mr. Rittenberg, who has led ad sales for Fox News and
Fox Business Networksince the inception of each, will depart on April 28, according...
- From Lifetime to Fox News, an Unusual Media Battleground Shapes Up for Election NightThe election-night media battleground will be more crowded than ever, with even Lifetime planning two and a half hours of results coverage.
- Ailes Departs Fox News, but Advertisers Won't Soon...role of chairman and acting CEO of Fox News Channel and
Fox Business Network, the company said. "Roger Ailes has made a remarkable contribution to...
- Ailes Says Ratings Doomed Carlson, but Her Show Was Beating Rivals and Growing...a show that consistently beat its cable news competition comes as
Fox Business Networkcontinues to produce infinitesimal deliveries. The financial news channel's 2...
- Fox News to Seek More Ad Dollars for Its Growing Business Network During Upfronts
Fox Business Networkhas been a blip on advertisers' radar since its birth in 2007, but the presidential campaign could be changing that this year...
MAY1Cable News Wars Rage as New Players Join the Battle
MAY1How Brands Are Breaking Through Programming Clutter
MAY12015 Programming Roundup
MAY1How Cable's New Golden Age of Content Is Changing the Game
JUN22With New Studios in Nashville, RFD-TV Is Poised for Growth
JUN8TV Looks Beyond Nielsen Metrics to Strike Deals
MAY4TV Networks Offer New Options for Buying and Tracking TV Ads
SEP29It's A Golden Age For Television And Cable Networks Are Delivering