- BtoB Case Study: How UTest Rebranded as ApplauseWhen UTest rebranded as Applause in May, it had the challenge of bringing together three previously separate brands.
- Saatchi, Team One to Open Shop in Texas for Toyota and LexusSaatchi's sole client in Los Angeles is Toyota, but Toyota is moving its U.S. sales and marketing headquarters to Plano, Tex.
- Interpublic Reports Top- and Bottom-Line Growth in Key Third Quarter Net income rose to $92.8 in the third quarter from $49.2 million a year earlier, IPG said.
- Planners: When Seeking a 'Hero,' Look Someplace Unexpected...exception. When a young planner tells me she avoids getting up in
frontof people, I worry for her. Because even if that's true...
- NFL Pact With Bose Means Inadvertent Publicity for Beats...least $2.14 million, according to a study by sponsorship evaluation firm
FrontRow Analytics, which calculated the advertising equivalent after the Kaepernick fine. A...