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- LGBT Republican Group Among First to Use YouTube Ad SurveysAmerican Unity PAC discovered that video ads attacking Ted Strickland appealed to both millennials and baby boomers.
- Blue Moon Has New Campaign, Tagline: 'Something's Brewing'...inspiration versus more of an ingredient story," Ms. Selman said, noting
future adswill involve artists talking about the sources of their inspiration. The "something...
- Heineken Leaves 'Legends' Behind, Talks About Beer Again...that use humor to tout Heineken's presence in 192 countries.
Future adswill promote Heineken's continued use of its original recipe with just...
- How Bacardi Plans to 'Dominate' Rum Once Again...The first ad seeks to link Bacardi to house parties, while
future adswill target bar occasions, Mr. Vergara said. Beginning Oct. 31, Bacardi will...
- Bud Light Begins New Ad Phase Focused on Labels With Random Messages...wanted to highlight the brewing process in the initial "Whatever" label ad, but that
future adsin the campaign would stick mostly to "spontaneous fun."