With over $1 billion spent in movie acquisitions annually, the FX suite of networks consistently boasts the strongest motion picture lineup in the television industry. And with so much top-tier content available to the network, the FX Movie Channel has quickly become one of television's premier movie destinations.
As part of the FX suite's overall programming strategy, the FX Movie Channel focuses on the older Adults 25-54 demographic, scheduling major motion pictures--many of them world broadcast premieres -- with more grown-up appeal. From Oscar winners to relationship dramas, from white-knuckle thrillers to romantic comedies, from prestige titles to critical darlings, these are films that resonate with the more sophisticated FX audience.
And now, with the expansion of the FXNOW digital platform, movies on the FX suite of networks become an even more important part of the FX brand. FXNOW will make 50 major titles available for streaming every month. These movies are streamed exclusively to FXNOW. There is no broadcast or cable competition and no Netflix window. FX's goal is total movie domination, and the FX Movie Channel strengthens that position every day.
Senior VP-Advertising Sales
Targeting Adults 25-54, with movies appealing to the older segment of the FX audience