FXX launched successfully last year on many fronts, with a balanced male/female split and a median age of 36. The network drew audience on day one and delivers on the promise of a younger version of FX.
FXX plans a seismic leap in ratings and social currency with the exclusive cable launch of "The Simpsons," the biggest television property in history. The legendary comedy has the No. 1-ranked C3 delivery on television, the No. 1 repeat retention of any sitcom and TV's No. 1 co-viewing index. Every episode will be digitally remastered with an HD update in the 16:9 format. The hit comedy will be packaged and promoted like never before, around themes, holidays and guests. The show will be a game-changer for the FXX network and will include a digital platform called "Simpsons World," with every episode available on demand along with a searchable script, clip and guest star database.
FXX continues to solidify the Adults 18-34 segment of the network suite with motion pictures appealing to the demo and hit shows like "It's Always Sunny in Philadelphia," about to premiere Season 10, and "The League," about to begin Season 6. New series include an as-yet-untitled comedy with Tracy Morgan from the creative team behind "It's Always Sunny in Philadelphia."
Senior VP-Advertising Sales
Balanced male/female skew
Desirable median age: 36, younger than almost all other measured adult cable networks
Integrated Media Opportunities
360-degree partnership marketing with complementary cross-platform activation across linear, digital, social, off-net and on-site extensions
Custom-produced co-branded content across all programming segments
IT'S ALWAYS SUNNY IN PHILADELPHIA: This iconic comedy with its legion of diehard fans was a Top-3 cable scripted prime-time sitcom for Men 18-34 in 2013. Has 3.6 million Facebook fans.
THE LEAGUE: Top-5 cable scripted prime-time sitcom for Men 18-34 in 2013.
LEGIT: One man's struggle with the challenges of being a good person.
CHOZEN: Animated comedy about a gay white rapper seeking redemption after his release from prison.
TRACY MORGAN PROJECT: The one-of-a-kind comic is developing a new comedy for FXX, the perfect home for his fearless, outrageous comedy. From the creative team behind "It's Always Sunny in Philadelphia." Premieres 2014.
THE SIMPSONS: The biggest brand in television will run on cable exclusively
Premiere Event: "The Simpsons" premieres August 2014 with a Guinness Record-breaking event: all 552 episodes, the motion picture and the current Fox season in sequence from the beginning.
Quarterly Marathons: A full- or half-day marathon dedicated to a character or theme will be scheduled every quarter: sports guests, musical acts, holidays, etc.
The FX suite of networks owns exclusive streaming rights to every world broadcast premiere on all three networks, with no television network or Netflix competition.
World broadcast premieres of hit movies appealing to the Adult 18-34 audience on FXX include "The Twilight Saga: Breaking Dawn��"Part 2," "Ted," "Star Trek Into Darkness," "The Croods," "Pacific Rim," "The Lorax," "Rise of the Guardians," "Madagascar 3: Europe's Most Wanted," "Hotel Transylvania," "Cloudy With a Chance of Meatballs 2," "The Dictator," "Epic," "Turbo," "Mama," "This Is the End," "The Internship," "After Earth," "Hansel and Gretel: Witch Hunters," "Chronicle," "Parental Guidance," "Evil Dead," "The Five-Year Engagement" and "That's My Boy."
Source: Nielsen Media Research. Data available upon request.
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