Great branding is about understanding who are the likely zealots, what are the passion points your brand can deliver to and what is the language and promotions that generate action … and referral. The “magic” is a mix of art, insight and a lot of creative sweat and persistence.
Well-defined Zealotry brands deliver 18% greater productivity. Zealotry brands deliver 12% greater profitability.
If you are not making a passionate connection with your brand, then perhaps a Zealotry Workshop session is in order!