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adage.com news

  • Study: Mobile users eager to use ads...from their favorite brands, according to a study by mobile marketing agency Hipcricket Inc. According to Hipcricket's "Mobile Advertising Survey," 46% of smartphone owners...
  • Augme purchases mobile agency Hipcricket...Mobile marketing company Augme Technologies has acquired mobile marketing and advertising agency Hipcricket Inc., Seattle, for $44.5 million in stock and cash. Augme said...
  • More Mobile Ad Deals: Augme Acquires Hipcricket for $44.5 MillionMobile marketing firm Augme Technologies agreed to acquire competitor Hipcricket for $44.5 million in cash and common stock. With a potential earn-out of...
  • How Ad Age Fared in Its Outlook Predictions Last Year...MillerCoors, meanwhile, recently signed a three-year deal with mobile marketing agency Hipcricket as the brewer seeks to gain more of a social-media presence...
  • People on the Move...Beautiful magazine. Jeff Hasen became chief marketing officer at mobile-marketing firm HipCricket, Bellevue, Wash. Previously, he led global strategic communications at online directory InfoSpace...