House of Kaizen

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  • Africa
  • U.S.
  • Western Europe
  • Marketing Technology
  • Digital
  • Creative Optimization
  • Measurement and Analytics
  • Sales & Marketing
  • Social Data


House of Kaizen brings together Web Liquid Group and NetX, award winning veteran independent digital marketing agencies aiming to refocus the industry on what makes digital a unique marketing arena -- continuous conversion optimization. We've rebuilt our business across offices in London, New York and Lagos to challenge the norms and demand more of digital media on behalf of our prestigious roster of clients.

We call it the passion to improve but our clients simply think of us as conversion experts. We provide better social insights, better media investments and better conversion experiences that deliver better digital marketing ROI. We geek out on finding improvements in everything we do, it's what brings us to the office everyday. And that’s why we're called House of Kaizen.

If you want to work with a group of people that challenges the industry to do better, then you'll want to work with House of Kaizen. Current clients include Avis, Budget, Bloomberg, Amazon, Dettol, Tiffany & Co., Standard Chartered Bank, Rubbermaid, Total Gym, News International and Condé Nast.

Stay tuned for our new website - in the meantime, get a taste of our work by visiting,, and