If a small-ish agency is to be truly adept at integrated marketing, that means they'd have to hire creatives that can work in all mediums. Radio writers, TV writers, print writers, art directors, logo designers, package designers, web designers, digital advertising creatives, print producers, naming experts, web producers, and on, and on. Pretty soon that small-ish agency is, well, a big agency.
But still, clients need help with all these mediums. And that's why we formed Hub Strategy. Hub employs a full time staff of account managers, strategists, creative directors and a handful of creatives. But it's our creative network of about 100 freelancers that makes us different. These creatives include specialists in every function. They form what we've been calling a "creative collective" and we work with them on a daily basis.
Our creative directors manage and direct these freelancers as if they are on staff. And to our clients, it feels that way. We, in effect become a creative and strategic hub (Hub, Get it?) that allows us to match the right creative person with any given job.
This model allows us to not only work in all mediums, but to work well in all mediums. At the 2007 San Francisco Addy competition alone, Hub won 34 creative awards. But the part we're most proud of was the fact that we won awards for print, web design, viral marketing, interactive advertising, outdoor, package design, radio, television and sales collateral.