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- Dish Network Wages War Against DirecTV With New CampaignNEW YORK (AdAge.com) -- Move over Microsoft and Apple, Verizon and AT&T: Another marketer battle is brewing. In an aggressive commercial that broke during this past weekend's Grammy Award broadcast, the Dish Network alleges DirecTV subscribers pay more for service due to the long list of celebrity spokespeople DirecTV has enlisted for its ad campaigns. This latest commercial is a move that seems to have launched an all-out war between the two satellite-TV providers.