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- A Crisis Gone to Waste: Why Samsung Shouldn't Have Canceled ANA PresentationSamsung, now fighting for its reputation amid the Note 7 debacle, could have offered the ANA Masters of Marketing conference a peek behind the curtain.
- Samsung Cancels ANA Presentation...a talk titled "The Power of Marketing: Transforming Brands From the
Inside Out." According to an event description that has since been removed from the...
- Will You Live to 100? Marketers Are Betting on ItAs lifespans increase, marketers are focusing more on propositions that aim to help people live better at advanced ages.
- Why Purpose Branding Needs to Start From the Inside...requires rebuilding an organization and the corresponding customer experience from the
inside out. This is exactly what is happening at BBVA Compass, a bank whose...
- Arby's Has the Meats, and Now It Has the Meatballs Arby's is rolling out a new meatball sandwich, the latest limited-time launch from the meat-focused fast feeder.