LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Google Searches for Success in Local AdsAfter failing to crack radio and print advertising several years ago and still struggling in TV ads, Google views local online advertising -- both by national brands and by smaller businesses such as restaurants and plumbers -- as a juicy target. The search behemoth in recent months has unleashed a flurry of new local services and ad formats and expanded others.
- Turning a Frustrating Practice Into a Useful Tool for Consumers...particular topics, categories and geographies, aggregating reviews from such sites as
Insider Pagesand Citysearch and maps and driving directions from Yahoo. It also encourages...