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  • Google Searches for Success in Local AdsAfter failing to crack radio and print advertising several years ago and still struggling in TV ads, Google views local online advertising -- both by national brands and by smaller businesses such as restaurants and plumbers -- as a juicy target. The search behemoth in recent months has unleashed a flurry of new local services and ad formats and expanded others.
  • Turning a Frustrating Practice Into a Useful Tool for Consumers...particular topics, categories and geographies, aggregating reviews from such sites as Insider Pages and Citysearch and maps and driving directions from Yahoo. It also encourages...