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LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.



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adage.com news

  • PepsiCo's Harry HuiPepsi turned to music and entertainment veteran Harry Hui to head up its marketing in China, following the promotion of Richard Lee to a U.S.-based global role at the company, and other people news in Greater China.
  • Western marketers make music in ChinaMultinational companies are using music, especially singing contests, to appeal to urban trendsetters in China.
  • AT&T BUYS INTO FOX'S 'AMERICAN IDOL'...buy 55 spots across the 15-week series, licensing, product placement, Internet exposure, and other elements, along with the designation "Official Sponsor of American Idol."
  • 'AMERICAN IDOL' SETS TV AD RATE RECORD...buys 55 spots across the 15-week series, licensing, product placement, Internet exposure, and other elements, along with the designation "Official Sponsor of American Idol...
  • Fox seeks $26 million for new 'Idol'...buys 55 spots across the 15-week series, licensing, product placement, Internet exposure, and other elements, along with the designation "Official Sponsor of `American Idol...