ION Television’s programming approach has delivered consistent Top 15 ratings for six years straight. This consistency has resulted in ratings stability and delivery of media schedules not only year over year but also month to month. And, with 95% of ION’s large and passionate audience watching live, its viewers are 2.5 times more likely to recall brand messaging, leading to greater product purchase. According to Nielsen Catalina data, ION ranks No. 6 overall among the Top 5 spending categories. It is the combination of these key components that is known as the “ION Effects.”
ION Television is committed to providing high-quality content for consumers, advertisers and distributors, with a “Positively Entertaining” lineup featuring proven shows, blockbuster movies and an expansive catalog of original series and movies. ION currently ranks among the Top 10 in adults and women 25 to 54, and is No. 3 among cable entertainment networks with 50% of its viewers watching 10-plus hours per month.
Coming this fall, the all-new original series “Saving Hope” and “Law & Order: SVU” join a robust lineup led by “Criminal Minds,” “Blue Bloods” and “The Listener.” ION is producing new original holiday movies in 2015, bringing its library to 30 films.
• Reaches 100 million-plus U.S. households • Top 15 network among adults 25 to 54 • 95% of ION Television viewing is live • Top 10 in African-American and Hispanic viewers
INTEGRATED MEDIA OPPORTUNITIES
Hassle-free client solutions; 3,000 sq.-ft. studio spaces in Tampa and New York; custom co-branded content on multiple platforms; ION Lounge, ION Kitchen, Everyday Heroes, original movie integration.
QUALITY SERIES • CRIMINAL MINDS: ION Television’s highest-rated series for six straight years, averaging over 1 million house¬holds and 600,000 adults 25 to 54; the second-most-watched drama on television; Season 9 on ION averaged over 1.5 million total viewers. • BLUE BLOODS: ION Television’s No. 2-rated series, averaging 1.2 million total viewers; a Top 5 series in its time period in households and persons 2-plus; delivering over 400,000 adults 25 to 54; series viewership is up over 50% from its premiere. • GHOST WHISPERER: ION Television’s youngest-skewing series; increased its time period in households (up 30%), adults 25 to 54 (up 52%), women 25 to 54 (up 76%), adults 18 to 49 (up 58%) and women 18 to 49 (up 82%); ranked among the Top 10 in its time period in households (No. 8), adults 25 to 54 (No. 7), women 25 to 54 (No. 5), adults 18 to 49 (No. 6) and women 18 to 49 (No. 5).
ORIGINAL PROGRAMMING • THE LISTENER: ION Television’s highest-rated original series; a Top 5 series in its time period among house¬holds, adults 25 to 54, women 25 to 54 and persons 2-plus; among the Top 10 shows in its time period among adults 18 to 49 and women 18 to 49; the series is gaining adult viewers 25 to 54 (up 4%) and women 25 to 54 (up 5%) versus last season. • ORIGINAL HOLIDAY MOVIES: Averaged highest-ever total viewership (893,000) in 2014; average viewers increased year over year in prime time (1.1 million, up 2%) and nonprime (755,000, up 6%); “12 Wishes of Christmas” on Dec. 21, 2014, delivered highest total viewers (1.6 million).
Source: ION analysis of Nielsen Data; Vision Critical survey. For complete source information, visit ioneffects.com/#CableGuide2015.
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