LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- More Advertisers Say They Are Buying Into Podcasts...at remembering advertisements they've heard in the past day (65%), the past week (47%), and the past month (21%), according to research from
- Laughlin Constable, Lapiz and David Miami Add Creative LeadersAll the industry's latest creative moves
- Mobile Becomes Engine for Auto Marketing...vehicle research on a mobile device, according to a recent study by
Ipsoscommissioned by Facebook. And among coveted consumer groups the rate is even...
- The Lowdown: Oscar Mayer Crashes Super Bowl With Wienie-BagoAd Age's weekly look at marketing news includes a look at car-buyer media trends and a GE-branded hot sauce.
- 100 Largest Global Marketers...Co. ; Ibope (Latin America); AGB Nielsen Media Research ; Pan Arab Research Center;
Ipsos(East Africa); Sigma Conseil (North Africa and Western Africa) and Ifat (Israel...