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- Ad Age, P&M Toast Women to Watch Colombia at Bogota Event...at local paper products company Familia, named last month by research firm
Ipsos the fourth-most influential brand in Colombia ( Google is No. 1). Botero... - Branded Content Can't Depend on Creativity Alone It's up to us to create the new media models to prove just how beneficial branded content is to driving brand relevance and business results.
- Study: 25% of Americans Say Politics Drove Them to Boycott Brands...more hoopla about brand boycotts than actual boycotting? Maybe not. A new
Ipsos survey found that 25% of Americans said they had stopped using a... - Just How Many Fake Accounts Are There on Facebook Anyway?...Agree On What Exactly 'News' Is On Facebook," per BuzzFeed News and
Ipsos Public Affairs, which "also found that 54% of American adults trust news... - Why Pollsters Got the Election So Wrong, and What It Means for MarketersMissed prediction of Clinton win has research firms scrutinizing methods and clients wondering whether their research is just as faulty.