IRI Worldwide

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To achieve breakthrough improvements in cross-channel shopper insight, activation and measurement strategies, IRI, comScore and Rentrak have created a single integrated platform that brings together all key media viewership, consumer behavior and purchase data, and insight assets for TV, online and product sales to help CPG and retail marketers more effectively drive their cross-channel marketing initiatives. The partnership recognizes that big data is fundamentally reshaping the path to purchase, and that real-time, cross-channel targeting, targeted activation and robust ROI measurement of both digital and offline campaigns are the new norm. news