Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IRI Worldwide

Upgrade Your Listing


To achieve breakthrough improvements in cross-channel shopper insight, activation and measurement strategies, IRI, comScore and Rentrak have created a single integrated platform that brings together all key media viewership, consumer behavior and purchase data, and insight assets for TV, online and product sales to help CPG and retail marketers more effectively drive their cross-channel marketing initiatives. The partnership recognizes that big data is fundamentally reshaping the path to purchase, and that real-time, cross-channel targeting, targeted activation and robust ROI measurement of both digital and offline campaigns are the new norm.

adage.com news