Kantar is home to some of the world's leading research, data and insight companies.
Individually, companies such as Millward Brown, TNS, Kantar Media, Kantar Worldpanel, Added Value and The Futures Company are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers - the way they live, shop, vote, watch and tweet - in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.
We work with over half of the Fortune 500 companies, but we also work with small businesses, national governments, media owners and NGOs and even the occasional Hollywood film star.
Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics.
In a world over-supplied with information, we aim to transform data into insights that inspire our clients to better, braver business decisions.
- The Oldest Grocery Delivery Company Aims to Take a Bite Out of the Big Apple...had for a single market push. Last year, Peapod spent about $1.5 million on measured media in the U.S., according to
- Gildan Wants Younger Dudes in its Underpants Gildan tries to pump up its underwear awareness with new campaign without Blake Sheldon
- Why Best Buy Is Reorganizing Its Marketing TeamBest Buy is consolidating marketing and merchandising into one division.
- With O'Reilly Gone, All Eyes on AdvertisersThe spring of brand safety continues: Fox News will replace "The O'Reilly Factor" with "Tucker Carlson Tonight" and await marketers' return.
- Telemundo, Gaining on Univision, Amps Up World Cup MarketingThe NBCUniversal-owned network brings cultural barrier-busting shop Anomaly aboard to help market its broadcast of the 2018 event.