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- Doritos' Latest Super Bowl Ad Contest Storms Viral Video Chart...to the game paid off in the end for Volkswagen, and
Kantar Videoestimated last February that the spot was worth $538,470 in free...
- Volkswagen Returns to Glory RoadOn the strength of new models, Volkswagen of America is on track to make good on the over-the-top boast to surpass 400,000 unit sales by 2013. Some predict it will reach that goal even earlier.
- Yes, Video Is a Distinct Medium and TV Ad Dollars Will Feed It...in just the next few years. Is video big enough? At
Kantar Video, we believe annual U.S. online and mobile video advertising investment alone...
- The 3 Deadly Pitfalls for Video Ads, and How to Avoid Them...or action. No autoplay need apply. Other initiatives from Vivaki and
Kantar Videowill increasingly help buyers understand the value of different types of views...
- Is Online Video Ready for the $100 Million Advertising Challenge?At the end of 2010, the leader of one of the world's largest media agencies inquired of me on behalf of the CMO of a brand we all know: "Our client wishes to shift $100 million of spend into online and mobile video advertising tomorrow. Can it or even should it be done?"