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adage.com news

  • Ellen DeGeneres' Samsung Selfie Ups Social-Marketing Game...to occur â ¦ it was not by chance." Social-media tracking company Kontera , in fact, found that not only did the picture get attention on...
  • Kontera introduces mobile ad offeringsSan Francisco—Kontera, an online advertising technology company, has released two new mobile ad solutions. One is a related content offering and the other...
  • Vibrant Media Gears Up for Possible Public Stock OfferingNEW YORK (AdAge.com) -- Vibrant Media, purveyor of the once-confusing double-underlined hyperlinked ads in news articles, may be going for an IPO. The New York-based internet company has hired a chief financial officer, Jeffrey Babka, who is known in the investor community as an IPO specialist.
  • What Happened to the Ad-Network Apocalypse?Last September, Henry Blodget asked me and several other VCs on an panel -- titled "Dot Bomb 2.0" -- how many of the estimated 300 to 400 ad networks were "toast." Almost a year later, no apocalyptic shakeout has hit yet. So what happened?
  • Ad Recession Brings on the Belly FatNEW YORK (AdAge.com) -- The recession is having a slimming-down effect on media businesses, but it's feeding the proliferation of pot bellies and muffin tops across the web.