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- Failure to Build Brands Is Hurting the Economy, GroupM's Irwin Gotlieb Says The lack of effort on long-term marketing destroys more value "than anyone can add up," he said in an Advertising Hall of Fame interview.
- Why 2017 Will Be the Tipping Point for Native Mobile AdvertisingThe derivative effects of the new mobile web are going to be major themes in 2017, writes Robert Leon, head of AOL Publisher Product Commercialization and Product Solutions.
- How Apple Alienated Mac LoyalistsTo die-hard fans, Apple Inc.'s Macintosh sometimes seems like an afterthought these days.
- Holy Chicken! Morgan Spurlock Gets Into Fast FoodThe Lowdown has the latest on the "Super Size Me" creator's new venture plus what brands PepsiCo and Dr Pepper Snapple acquired.
- CMOs, CTOs Disagree About Collaboration in Online Strategies...incentives or metrics. The 2015 CMO Digital Benchmark Study , commissioned by the
LeapfrogMarketing Institute, interviewed 131 marketing and information technology executives with senior positions...