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- Undertone Acquires Upfront Media, Plans To Sell Premium Units Programmatically...units. It plans to use technology from Upfront -- formerly known as
Legolas Media-- to offer those units via programmatic transactions, where advertisers use automated technologies...
- People on the Move: Betsy Lazar Named Exec VP-Chief Media Officer at Team DetroitAlso this week, Dave Freygang replaces Terry Snow as CEO of Bonnier, Yahoo's Timothy R. Morse becomes chief financial officer of Adap.tv and Jared DiPalma is named CFO at NBCU.
- Hey Web Freeloaders: Your Lunch Is Not FreeIf users can block cookies that help publishers pay the bills, publishers, in return, should restrict or limit users from accessing free content.