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Leo Burnett Business

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A while back, we asked ourselves this key question: Where does our best work come from? Is it our passion for tough subjects and complex audiences? (After all, that's why we created the business arm of Leo Burnett.) Does it happen when we are able to increase audience participation with the brand or when we focus on industry sectors we have become especially adept at--travel, financial, industrial and healthcare?

As we talked it through, another truth emerged. In every case, our best work goes hand in hand with our best relationships.

Today, we actively set out to enjoy the journey of working with our clients en route to increasing their success. In fact, we committed to this as our company's purpose. And it’s proved a good one to live by because it's about more than being pleasant. It's about working out what we all want to accomplish from the union of client and agency, then going out and achieving it together.

Leo Burnett Business
300 Park Ave. South
New York, N.Y. 10010

Leo Burnett Business
"We're proud to work with, not for, our clients."

As Leo Burnett himself said, "We are people talking to people." This human-focused purpose guides our work. To us, it's broader than BtoB. It means forming personal and professional connections between a brand and its