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- TV Rivals Eye a Common Way to Prove Commercials Work...executives will hear from Data & Math, an analytics company that aims to "
linkadvertising exposure to real world customers," according to its website. It will...
- ANA Live Blog, Day One
- ComScore Joins the Fight to Link TV Ads With Store Visits As TV networks endure shrinking audiences for the commercials they show, ad effectiveness has become key to winning budgets.
- Anti-Amazon Alliance Ad Unites Google, Walmart, Target, Costco and More...voice ordering via Home are available through other retailers, too, provided people
linktheir accounts to the Google services. The three-spot campaign comes from...
- Live Blog: Advertising Week, Day Four...weak second quarter earnings. "I'm nervous about making a direct causal
linkbetween arbitrage and the fact that that's getting pushed back," but...