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- JCPenney Brings on New PR Agency...Age has learned. The move ends a six-year relationship with
M Booth & Associates, which was acquired by holding company Next Fifteen in 2009. "We...
- Largest U.S. Agencies From All DisciplinesLargest U.S. Agencies From All Disciplines by 2010 U.S. revenue. Part of Agency Report 2011.
- Pay-for-Play Wends Its Way Into TV NewsNEW YORK (AdAge.com) -- The revelation last week that McDonald's paid to have iced-coffee drinks set in front of the news anchors on Las Vegas' KVVU created a stir, even though the news personnel went about their business, didn't sip them and didn't give their inanimate co-stars even the slightest mention. Those outraged will be sad to learn that paid appearances for cold java are no longer that unusual.
- A New Meaning for the Term Fashion Plate...Show Date: May 17, 2007 Marketer: Wish-Bone Salad Dressing and
M. Booth & AssociatesVenue: Vanderbilt Hall, Grand Central Terminal Lettuce-trimmed ball gowns, walnut...