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- HotelTonight to New York: Get a Room!...special hotel discounts for people attending events at Yankee Stadium or
Madison Square Garden. HotelTonight is stepping up its marketing after it raised $37 million...
- Turner Upfronts Diary: In Pitch to Advertisers, Network Group Says It'll Have Fewer Ads to Sell"These are not choices, they are imperatives," Donna Speciale warns in her address to media buyers.
- Esports, and Why They Should Matter to Brands...were the 2016 League of Legends World Championship Semifinals, held at
Madison Square Garden, and its finals, held at Staples Center in Los Angeles, which...
- Behind the Rise of Esports and What It Means for Brands Esports is growing up, and brand marketers should be paying attention.
- How Brands Can Tap Micro-Data in Social Campaigns...row of a club than at a sold-out show at
Madison Square Garden. Similarly, the nascent influencer-marketing category is giving rise to all...