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- U.K. PR Firm's Meltdown Highlights Peril of Risky Clients...is that the risks and rewards are of a different order of
magnitude." Hill & Knowlton Strategies, another WPP business, recently signed deals to represent Saudi...
- Gut Checks and Guardrails: 6 Ways to Stay Small When Your Agency Gets Big...there. CAUTION: Take your time, find the right fit. Hasty hires of
magnitudecan be damaging. Resumes and skill sets are easy but finding someone...
- 'It Will Be Tough': Everything Advertisers Can Expect From Twitter's First NewFronts...rivals like Facebook and YouTube in the coming months. To understand the
magnitudeof Twitter's challenge, look no further than its ad sales last...
- Can Self-Driving Cars Ever Really Be Safe?Numbers don't lie: Autonomous vehicles will be much safer than their human-driven predecessors, writes Shelly Palmer.
- Activist Brands: It's Time to Take a Stand"SNL" lampooned marketers that force connections with complex issues, but certain brands really should lean in, FCB's Deb Freeman argues.