LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Display Ads Precede Many Search Clicks, Facebook's Atlas and Proactiv FindFacebook study confirms much older research that display ads often drive search clicks. But others find TV may be even bigger factor.
- Obsessed With ROI? There's an Apple Watch App for That...notifications when things aren't going according to plan. Analytics firm
Marketing Evolutionhas developed an app for the Apple Watch that allows 24/7...
- How to Find a Good Marketing Analyst...analysts "with the know-how to use the analysis" by 2018.
Marketing Evolution, an ROI management firm, is addressing the crunch by automating as many...
- Marketers Look to Digital as Cure-AllPressured to keep budgets under control, marketers cite digital as miracle drug that delivers same impact at lower cost. But they should know when to say when.
- Procter & Gamble Aims to Buy 70% of Digital Ads Programmatically...will be is debatable. Rex Briggs, CEO of marketing analytics firm
Marketing Evolution, said his research has found that more premium digital inventory is available...