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- OneSpot Signs CPG Marketers in 'Content Sequencing' DealFrom videos about family life to recipes and offers, OneSpot aims to engage consumers based on how they respond.
- Display Ads Precede Many Search Clicks, Facebook's Atlas and Proactiv FindFacebook study confirms much older research that display ads often drive search clicks. But others find TV may be even bigger factor.
- Obsessed With ROI? There's an Apple Watch App for That...notifications when things aren't going according to plan. Analytics firm
Marketing Evolutionhas developed an app for the Apple Watch that allows 24/7...
- How to Find a Good Marketing Analyst...analysts "with the know-how to use the analysis" by 2018.
Marketing Evolution, an ROI management firm, is addressing the crunch by automating as many...
- Marketers Look to Digital as Cure-AllPressured to keep budgets under control, marketers cite digital as miracle drug that delivers same impact at lower cost. But they should know when to say when.