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- Truffle Hunting, Anyone? Airbnb Offers New Experiential Trips...see over the coming months is much more surprising experiential-type
marketing initiatives." Airbnb, which spent $23.5 million on measured media in the U...
- Cigna Employs TV Doctors in New Campaign to Help Save Real LivesMcCann led creative on the new Cigna campaign, while OMD handled media and Edelman spearheaded PR.
- Data May Be the Holy Grail, But Creative Is the Secret WeaponHere are three reasons why creative teams need to embrace data, writes Jeff Rosenblum.
- The Shoe Fits: DSW Brings on 360i...tightrope in their shoes. The chain has also been pushing digital
marketing initiativesin recent months in order to reengage former customers, while also targeting...
- Meet the New Faces of the TV UpfrontExpect to see some new faces, and some familiar faces in new roles, as data scientists, researchers and marketing experts find their seats.