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- First Look: McDonald's Wants All to Know There's a Big Mac For That First campaign from We Are Unlimited aims to reach the right consumers at the right time.
- Agency-Client Therapy: How to Build Stronger PartnershipsRather than jumping into an RFP, some advertisers are trying what consulting groups loosely refer to as "agency therapy."
- Omnicom Launches Dedicated McDonald's Agency We Are Unlimited...200 staffers, including embedded team members from companies such as The
Marketing Store( TMS ), Facebook, Google , Twitter, Adobe and The New York Times' T Brand...
- Marketers Embrace Facebook, Google MissionariesGoogle and Facebook teams are now assigned to more than half the world's 50 biggest advertisers.
- McDonald's Win Is Only the Beginning for Wendy Clark and Omnicom...offices at 225 Michigan Avenue will be team members from The
Marketing Store, Facebook, Google and The New York Times' T-Brand Studio. Those companies...